The ten checks
What it looks at
- Secure connectionBrowsers now warn people off sites that aren't.
- Works on a phoneWhere most of your customers are.
- Loads quicklyPeople leave after about three seconds.
- A clear next stepBook, buy, contact or sign up: one obvious button.
- A phone number you can tapIf people ring you, one tap should dial.
- An easy way to get in touchOn the page, not two clicks away.
- Google can understand itThe words Google shows in results.
- Looks right when sharedA picture and a title when the link is pasted.
- Usable by everyoneContrast, labels, descriptions.
- Built on something you ownNo fee that never ends, no ceiling.
We fetch the public page from our server, run the checks, and ask Google's PageSpeed Insights how it does on a phone. We keep a count that a check happened and nothing else: not the address, not the result. Some sites block automated visits; if yours does, the check will say so.